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Design7 min read

The Psychology of Color in UI Design

How color influences user behavior.

Sophie Turner

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Dec 15, 2025

The Psychology of Color in UI Design

Color is one of the most powerful tools in a designer's arsenal. It can evoke emotion, guide attention, and even increase conversion rates.

Blue: Trust and Stability

There's a reason so many tech and financial companies use blue. It's associated with reliability and professionalism.

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